Consulting Solutions and Services

Black Tie Media helps businesses achieve their goals online and enhance their web presence by utilizing our step-by-step process:

• Identify revenue, sales and marketing opportunities
• Complete Industry Competitive Analysis
• Establish market presence
• Enhance Brand awareness
• Create new revenue streams
• Convert visitors into customers

Black Tie provides a focused range of consulting services centered on web-based technologies targeting real world business problems. We help our clients communicate their message and attain competitive advantage with strategic guidance, search engine marketing, creating community, sales force training, the architecture, design and development of websites, and optimization and automation of business processes with web-based applications.

Black Tie services can be implemented in-house or in conjunction with other vendors. Likewise Black Tie can implement technology services based on strategic advice developed in-house or by another consultant.

 Strategizing and Formulating
Before you launch your online presence you need to consider your goals, objectives and return on investment (ROI). What do you expect the website to accomplish? Will it be used simply to provide information to your clients? Will you be providing information to new clients and prospects? Will you be taking online orders (ecommerce)? Black Tie Media can help you answer these questions - even if you have already established an online presence.

Black Tie Media offers strategic guidance to help you increase the effectiveness of your website. Our approach is multi-disciplinary and will help your company create and sustain a competitive online presence in your marketplace.

Black Tie's clients benefit from top line sales growth via our web-based technology solutions not only introduce new clients and customers, but also improve the efficiency of operations and reduce cost.

 Online Strategy
Black Tie Media is experienced in helping clients think through their online strategy to create a "built to last" online presence. Working together, we evaluate existing sales and marketing channels (or help create a new channel) to understand how we can use online strategies to improve the results of our clients.

The biggest challenge most organizations face is determining where to begin and what steps to take. There is so much hype and fluff surrounding web techniques that it can be daunting to determine the most appropriate path forward. Black Tie's experience will benefit you company in crafting solutions that yield positive results.

There is no secret potion that can 100% guarantee online success. There are, however, tried and tested strategies that will help you avoid the pitfalls and enjoy success. Our online strategies are customized to ensure they reflect the goals and ROI of your company.

 Online Marketing & Promotion
The web is more than just a way to provide information about your company or product - it is fast becoming the number one sales channel for your company. The most effective websites are those that integrate the web with other traditional channels including telephone, retail, mail etc.

Online sales programs are invaluable to companies today. With extended reach, 24x7 availability and the ability to communicate on a personal level, it provides a highly cost effective way for communicating with prospects and customers. The most effective online marketing strategies should be a part of the overall business marketing plan. By ensuring online and offline efforts work together, you can better achieve overall company objectives. Black Tie Media has experience in assisting clients with integrating their online marketing efforts with offline efforts. Our web metrics tracking empowers clients to make informed decisions and manage campaign efforts.

 PVPV - Page Views Per Visitor
Black Tie Media's emedia team can provide detailed website assessments to identify opportunities for site improvement. Each analysis is tailored to client needs, from usability evaluations of the entire site to simpler page-view and link analysis. Our analysis will provide actionable plans for your site.

Clients that implement our recommendations resulting realize increased website traffic and visitors performance (Page Views Per Visitor), added sales leads, improved cross-selling and up-selling and better search engine rankings.

 Performance Analysis
Our in depth performance analyses carefully probe website performance to identify opportunities for operational and server improvement. Black Tie Media identifies and quantifies operational improvements that aid our clients in realizing significant improvements to their operating income.

Black Tie follows a set of guiding principles that ensures our work drives financial improvement:

• Establish Client Expectations (ROI)
• Competitive Analysis
• Analyze Opportunities
• Measure Performance

Our experience guides Black Tie's efforts to ensure focus on the metrics most important to your business.

 Design and Implementation
Black Tie Media excels in the architecture, design, development and maintenance of websites. We construct websites and web-based applications from conception to completion. Black Tie applies technical skills in web programming, interactive design and database development to deliver inspiring results.

Black Tie's implementation services encompass:

• Planning and architecture
• Creative design & navigation
• Website development
• Interactive media
• Online application development

 Planning and Architecture
Working closely with our clients, Black Tie Media ensures the overall vision is a realistic goal. We help set the ROI objectives, establish the timeline and create a complete roadmap - ensuring our clients stay in the loop throughout the process.

 Creative Design & Navigation
Black Tie Media's goal is to make information useful and accessible to the visitor. Ensuring site navigation and menus are simple to follow is the primary objective of every creative design and user interface. Effective graphic design also ensures the 'stickiness; of the website.

Black Tie's creative services bring highly usable interfaces and designs. Rather than over complicating design for design's sake, specific marketing and usability objectives always outweigh the need graphics. Black Tie effectively balances user needs, visual impact, server technology and content. In every case, the design of each clients website is visually appealing, easy to navigate and fast-loading.

 Website Development and Implentation
Black Tie Media creates highly functional websites. Each development project is customized by a team including interface designers, HTML coders, Web programmers and database administrators. We place exceptional attention to detail on our work to ensure the final product is both loyal to the creative design and functional on all browsers, operating systems and monitor sizes.

Black Tie's rigorous testing methodology is applied throughout the development process to ensure that every website is reliable, highly usable and meets the site's original objectives. We can accommodate the realities of shifting client needs, expanding content and refined site requirements. Black Tie can host the site on our centrally located servers (based in Los Angeles, CA) or are sent to you on CD.

 Interactive Media
Multimedia components (flash animation, video, audio etc) add compelling interactive elements to your online presence and provide a valuable two-way interaction between you and your visitors. Black Tie Media provides development services for Macromedia Flash animations, Microsoft WMV, Real Player and other multimedia components. Black Tie can deploy these interactive solutions to websites or for standalone demos and presentations.